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A shift has taken place in how the Internet is used and what is expected of it. At first, the Internet was merely a vehicle to push information to site visitors and process simple transactions. Now customers expect that organizations will use the Internet to engage and interact with them. They expect simple, easy-to-use interfaces that foster participation. They expect that online communication with an organization will consist of more than brochures and forms, and will reflect all the ways they communicate with you offline. Those businesses that meet or exceed these new customer expectations have realized that they too have benefited from this next generation of the Internet. By creating communities of existing and potential customers and encouraging interactions and participation from these communities, organizations build trust and brand loyalty early in the relationship and ultimately increase revenue and decrease customer churn. Candid, first-hand feedback about new products and services becomes quickly available for future development. And in most cases, Next Generation Internet platforms result in cost efficiencies. To leverage the new capabilities of the Internet and accommodate this shift in customer expectations, enterprises now look at the Internet as the optimal platform on which to build their business. BitSourced helps enterprises to address these changing needs with our Next Generation Internet platform, which encompasses three key concepts:
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